USPA | Brought to you by Palm Beach Post Studio

Overview

Total Impressions

Total Clicks

CTR

HIGHLIGHTS

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HIGHLIGHTS

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Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
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Search Engine Marketing (SEM)

Total Impressions

Total Clicks

CTR

HIGHLIGHTS
GLOSSARY
DETAILED METRICS

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Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
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Impressions – Number of times an ad was shown to a user.

Clicks – How many times a person clicked through to the site.

Click Through Rate (CTR) – Ratio of clicks to impressions – a way to evaluate the interaction of the search user to the ad.

Impression Share – an estimate of how often your ads are showing vs. the total number of searches on your search terms.

Search Engine Marketing (SEM) Overview

Campaign	Reach	Impressions	Clicks	CTR
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HIGHLIGHTS

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Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

GLOSSARY

Impressions – Number of times an ad was shown to a user.

Clicks – How many times a person clicked through to the site.

Click Through Rate (CTR) – Ratio of clicks to impressions – a way to evaluate the interaction of the search user to the ad.

Impression Share – an estimate of how often your ads are showing vs. the total number of searches on your search terms.

DETAILED METRICS

Search Engine Marketing (SEM) Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
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XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

Social Media Advertising

Reach

Total Impressions

Total Engagement

Total Clicks

CTR

HIGHLIGHTS
GLOSSARY
DETAILED METRICS

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Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

Reach – The total number of users reached through paid Facebook ads this month.

Impressions – The number of times your page posts (organic and paid) were served to people in their news feed this month.

Clicks – The total number of paid link clicks driven by Facebook ads this month.

CTR (click-through rate) – The ratio of users who click on a page ad to the number of users who were served the ad.

Social Media Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

HIGHLIGHTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse a ante vitae purus tincidunt consequat et sit amet nisl. In tincidunt ligula eget convallis tempor.

Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

GLOSSARY

Reach – The total number of users reached through paid Facebook ads this month.

Impressions – The number of times your page posts (organic and paid) were served to people in their news feed this month.

Clicks – The total number of paid link clicks driven by Facebook ads this month.

CTR (click-through rate) – The ratio of users who click on a page ad to the number of users who were served the ad.

DETAILED METRICS

Social Media Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

Native

Total Impressions

Total Clicks

CTR

HIGHLIGHTS
DETAILED METRICS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse a ante vitae purus tincidunt consequat et sit amet nisl. In tincidunt ligula eget convallis tempor.

Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

Native Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

HIGHLIGHTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse a ante vitae purus tincidunt consequat et sit amet nisl. In tincidunt ligula eget convallis tempor.

Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

DETAILED METRICS

Native Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

Events

Total Impressions

Total Clicks

CTR

HIGHLIGHTS
DETAILED METRICS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse a ante vitae purus tincidunt consequat et sit amet nisl. In tincidunt ligula eget convallis tempor.

Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

Events Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

HIGHLIGHTS

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse a ante vitae purus tincidunt consequat et sit amet nisl. In tincidunt ligula eget convallis tempor.

Sed rhoncus turpis nec lacus aliquet faucibus.
Cras eu varius enim, et mollis velit. Suspendisse nec tristique dui.
Integer ullamcorper facilisis dolor, suscipit eleifend sem maximus a.
Aenean et arcu interdum, pellentesque lacus eget, facilisis velit.

DETAILED METRICS

Events Overview

Campaign	Reach	Impressions	Clicks	CTR
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX
XXXXXX	XXXXXX	XXXXXX	XXXXXX	XXXXXX

Outlook

RECOMMENDATIONS

Search Engine Marketing (SEM)

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Social Media Advertising

Native

Events

RECOMMENDATIONS: Search Engine Marketing (SEM)

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Social Media Advertising

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Native

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Events

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum varius ipsum vel sapien tincidunt, nec commodo ex tincidunt. Duis dapibus lacus vitae lorem varius gravida. Mauris ut sapien ac lacus pulvinar aliquam efficitur ut urna. Etiam sagittis quam at turpis tempor tincidunt. Donec ultrices odio ut sagittis rhoncus. In eu sollicitudin lorem, in volutpat mauris. Quisque vel facilisis libero. Ut at ligula ac arcu suscipit consequat nec eu libero. Nullam eleifend velit posuere lectus dictum pellentesque. Suspendisse potenti. Aliquam quis diam in arcu mollis dignissim.